Tableau AI is a generative AI-powered business intelligence platform that transforms raw data into interactive visualisations, automated insights, and predictive forecasts. Through features like Tableau Pulse and Agent, it enables natural language data exploration, KPI tracking, and scenario analysis without requiring coding or data science expertise.
Widely used by marketing teams, retail managers, financial analysts, and operations leads in small-to-medium businesses for creating executive dashboards, monitoring performance metrics, and uncovering hidden trends in sales, customer behaviour, and operations data.
Key Features
- Natural language querying (“show sales trends by region”) with instant visualizations
- AI-powered automated insights via Tableau Pulse delivered to email/Slack
- Predictive forecasting and what-if scenario modeling with Einstein AI
- 100+ live data connectors (Shopify, QuickBooks, Google Analytics, Salesforce)
- Drag-and-drop dashboard builder with smart recommendations
- Data storytelling that explains insights in plain business language
- Real-time collaboration and mobile access for teams
Pricing
Free Tableau Public tier (limited features, public data only)
Creator: £92/user/month (full AI features + data prep)
Explorer: £56/user/month (dashboards + core insights)
Viewer: £15/user/month (view and interact only)
Why This Tool Matters
Tableau AI democratises advanced analytics for non-technical SMB teams, turning complex spreadsheets into actionable executive dashboards 10x faster than manual analysis, a perfect upgrade from Google Sheets or Looker Studio when decisions depend on real-time data clarity.